FACTORS INFLUENCING EMPLOYEES RETENTION IN PRIVATE ORGANIZATIONS IN KENYA: A CASE OF CELLULANT LIMITED NAIROBI

WAITHIRA MARY, DR. WERE SUSAN

Abstract


Empirical studies reviewed indicate that employee retention factors vary from one industry to the other and a factor could rank high in one industry, lower or is very irreverent, hence the research gap. There is need to conduct a study to establish factors influencing employees’ retention in private organizations in Kenya. This study adopted a descriptive survey and a case study research design. The study population was composed of 150 members of staff in different managerial levels currently working at Cellulant Limited.  Stratified proportionate random sampling technique was used to select the sample of 109 respondents. Primary data was collected using pre-determined questionnaires. The study used both primary and secondary data. The researcher first conducted a pilot study in order to test validity of the questionnaire to be used. Quantitative data collected was  analyzed by the use of descriptive statistics using Statistical Package for Social Sciences (SPSS) computer software version 20 which allows the researcher to follow clear set of quantitative data analysis procedures that lead to increased data validity and reliability and demonstrates the relationship between the research variables. Content analysis was used to test data that is qualitative in nature or aspect of the data collected from the open ended questions. Inferential statistics through multiple regression and correlation analysis was used. Quantitative data was presented through statistical tools such as frequency distribution tables, pie charts, bar graphs and in prose form for easy understanding.  The study found out that there was a strong positive relationship  between  work environment and employee retention. The study also found that increase in leadership styles would positively influence retention of employees in private companies on Kenya. The study further established that increase in rewards positively influenced retention of employees in private companies on Kenya. The study found that an increase in training and development would lead to increase employee retention. The study recommends that management of Cellulant limited should provide a safe and conducive work environment to their employees. The study recommends that management of Cellulant limited should adapt the best leadership style in their organization. The study recommends that Cellulant limited should provide rewards to their employees and hence, this will increase employee retention. The study recommends that Cellulant limited should provide training for their employees so that they develop their talents.


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