Ambrose Peter Ng'ang'a, Solomon Nyang’au


The main purpose of the study was to analyse the influence of entrepreneurship innovation and creativity on the growth of micro and small enterprises in informal settlements in Kajiado North Sub-County, Kenya. The study targeted micro and small enterprises at Kajiado North Sub-County in Kajiado County. Currently the total entrepreneurs operating and registered under the enterprise owners’ association in the area are 1341. Descriptive survey design was considered to be ideal, since the target population involves individuals of different cohorts, stratified random sampling was employed to select 134 respondents from the categories of sub-county. Data collection involved contacting the respondents in the sample in order to collect the required information about the study. The main instrument for data collection was structured questionnaires that allowed uniformity of responses to questions. The researcher sorted, edited coded and analyses primary data that was collected to ensure that errors and points of contradiction are eliminated. The purpose of coding was to classify the answers to different questions into meaningful categories to bring out their essential patterns. The researcher also tabulated quantitative data for each research question. To ensure that data is entered correctly, scores are high or low and how many in each category, the researcher constructed frequency and percent distribution using SPSS version 21.0. SPSS was used because it helps to spot data entry errors or unusual data points and has full set of statistical tests. Analysed data was presented inform of tables. First, entrepreneurship innovation and creativity needs assessments positively influence business performance of Small and Micro Enterprises in Kajiado North Sub-County.

Key Words: entrepreneurship innovation and creativity, growth, micro and small enterprises 

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