ROLE OF TECHNOLOGY TOWARDS ORGANIZATIONAL PERFORMANCE OF FOOD PROCESSING FIRMS IN NAIROBI COUNTY

Faith Ndirangu, Ngugi Karanja

Abstract


In today’s global business environment, businesses are facing increased competitive, regulatory and community pressures. Furthermore, there is also pressure for environmental sustainability, which requires strategies to be put in place to reduce the environmental impacts caused by the products and services offered. As customers become more aware of environmental issues, there is an increase in the demand for ecological products. Whereas, this increased awareness of and sensitivity towards environmental issues place certain demands on business functions to become greener little is known regarding how going green impact organizational performance. The purpose of this study is to investigate the role of green supply chain management practice i.e. role of green manufacturing technology towards organizational performance of food processing firms in Nairobi County. The study is anchored on theory of Innovation. The respondents included finance officers and directors from county treasuries in the counties. Primary data was collected using a questionnaire whereas secondary data was obtained from the firms’ annual audited financial statements. The study used qualitative data, Statistical Package for Social Science Version 21 was used to analyze qualitative data that generated both descriptive and inferential statistics. Multiple linear regression analysis was used to establish the effect of green supply chain management practices on organizational performance of food processing firms in Nairobi County, Kenya. The study concludes that green manufacturing technology has a positive and significant effect on organizational performance of food processing firms in Nairobi County. From the findings, this study recommends that the management of food processing firms should formulate and implement effective strategies to embrace green manufacturing technology.

Key Words: green supply chain management practice, green manufacturing technology, organizational performance

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References


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