Ann Njeri Gicheha, Dr. Alexander Kyule


The issues facing the film industry further contradicts the development goal legislation set forth by the Kenyan government in the Vision 2030 Development Goals (2008), which state the need for prioritizing the development of Kenya’s art and cultural sectors. The lack of participation between film industry stakeholders and government institutions has contributed to the underdevelopment of the film industry in Kenya. Lack of involvement of key stakeholders has resulted in lack of an effective policy framework. Researches have proposed that stakeholders on the film industry be involved in policy formulation to improve performance of the industry. The purpose of this research therefore is to establish the effect of team building practices on organization performance on Kenya film commission. This study specifically sought to establish the effect of goal setting on organization performance on Kenya film commission. The theoretical foundation for this study is goal setting theory and balance score card model. The study used descriptive research design. The unit of analysis for this study was Kenya film commission while the unit of analysis was the employees of the commission. This study used the census approach since the target population is small. Therefore, the sample size for the study was 34 respondents from Kenya Film Commission. The study used primary data collected using questionnaires. The study analysed the data using descriptive statistics such as mean, standard deviation and frequencies and inferential statistics which includes correlation analysis and regression analysis. The results were presented in tables and figures. The study concludes that goal setting has a positive and significant effect on organization performance on Kenya film commission. From the findings, this study therefore recommends that the management of Kenya film commission should ensure all the set goals are specific, measurable, attainable, realistic and timely. In addition, management of Kenya film commission should ensure adoption of effective communication channels to enhance interpersonal relations among the employees.

Key Words: goal setting, organization performance, Kenya film commission

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