Rose Irene Wangui, Dr. Yusuf Wanjala Muchelule


This study examined the influence of competitive strategies on financial performance of Kenya Railways. The following precise objectives guided the research: the impact of cost-efficiency strategies and growth strategies on Kenya Railways Corporation's financial performance. Among the theories discussed were Resource-based Theory, and Dynamic Capability Theory. Using a stratified random sampling procedure 100 workers were selected to serve as our sample. A self-administered, structured questionnaire was relied upon in the collection of primary data. Data was analyzed with the use of mean, standard deviation, and regression charts. Results were tabulated and graphical representations were made. Kenya Railways' competitive strategies were found to have a statistically significant relationship with the company's financial performance. The study concluded that, Cost efficiency and growth strategies played a vital part in improving the financial performance. The study recommended that regional integration and the establishment of joint operating centers with all of the neighboring railways, and entities created synergy within the industry and promoted unity among member states as well as improved financial performance.


Key Words: competitive strategies, cost-efficiency strategies, growth strategies 

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