SUPPLIER RELATIONSHIP MANAGEMENT AND PERFORMANCE OF RETAIL CHAIN STORES IN NAIROBI CITY COUNTY, KENYA

Jeff Kibunyi Thuo, Dr. Anthony Osoro

Abstract


The purpose of the study was to establish the relationship between supplier relationship management and performance of retail chain stores in Nairobi City County, Kenya. The study intended to be guided by the following research objectives; strategic collaboration, organizational structure, respectively. The study was based on the Resource Based Theory, Contingency Theory. A conceptual framework illustrated the relationship between the independent and dependent variables. The study adopted a descriptive research design and a positivist approach. The study adopted a census survey of 268 respondents drawn from the procurement and accounting fields in the registered retail chain stores operating within Nairobi City County. Data was obtained through primary data sources by means of questionnaires administered to the entire target population. The data collection instrument was 10% pilot tested to confirm its validity and reliability. Descriptive and inferential statistics was used to analyze the data collected and analyzed with the help of SPSS version 28. In descriptive statistics, frequencies, percentages, mean and standard deviation was used. In inferential statistics, regression analysis was used to determine the relationship between variables.  The findings were presented in tables. The study concludes that strategic collaboration has a positive and significant influence on performance of retail sector in Nairobi City County, Kenya. In addition, the study concludes that organization structure has a positive and significant influence on performance of retail sector in Nairobi City County, Kenya. Based on the findings, the study recommends that the management of retail sector in Nairobi City County should formulate and implement effective governance structure to enhance firm performance. In addition, the management of retail sector in Nairobi City County should put into consideration link order management, joint capacity management system and developing and sharing of forecasts.


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Cite:

Thuo, J. K. & Osoro. A. (2022). Supplier Relationship Management And Performance Of Retail Chain Stores In Nairobi City County, Kenya. Social Sciences & Humanities Open, 3(2022), 106-116

2590-2911/© 2022 The Authors. Published by Elsevier Ltd.

Social Sciences & Humanities Open 3 (2022) 100101


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