Mary Syondia Kasila, Dr. Peter Wanjohi


The general research objective was to determine the effect of macro environmental factors on performance of agro processing firms in Nairobi City County, Kenya. The specific research objectives were; to determine the effect of political, economic, factors on performance of agro processing firms in Nairobi City County, Kenya. The study was anchored on dynamic capability theory, Keynesian economic Theory. The beneficiaries of the study are future researchers, agro processing firms’ institutions of higher learning and the government. Descriptive research design was used for the study and the semi-structured questionnaire was the main data collection instrument. There are 41 agro processing firms in Nairobi City County and they formed the unit of analysis while the unit of observation was 328 senior management staff. Yamane sampling formula was used to sample 180 staff who were the study respondents. The questionnaires were self-administered with a help of one research assistant to the respondents by the researcher. Collected data was analyzed using quantitative techniques. Quantitative data was analyzed using descriptive and inferential statistics carried out using statistical packages for social science version 28 to generate information which was presented using tables. Inferential statistics including correlation and multiple regression analysis was used to make predictions or inferences about the population from observations and analysis. Pearson r correlation was used to measure strength and the direction of linear relationship between variables. Multiple regression model was fitted to the data in order to determine how the predictor/independent variables affect the response/dependent variable. The study concluded that political factors have a significant effect on performance of agro processing firms in Nairobi City County, Kenya.



Kasila, M. S, &, Wanjohi, P. (2022). Macro Environment Factors And Performance Of Agro Processing Firms In Nairobi City County, Kenya. Int Journal of Social Sciences Management and Entrepreneurship, 6(2), 335-344

2590-2911/© 2022 The Authors. Published by Elsevier Ltd.          

Int Journal of Social Sciences Management and Entrepreneurship 6 (2) 100101

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