VALUE CHAIN ANALYSIS AND PERFORMANCE OF FLORICULTURE EXPORTING FIRMS IN KENYA
Abstract
The general objective of this study was to assess the effect of value chain analysis on performance of floriculture exporting firms in Kenya. The specific objectives are; to determine effect of logistics capabilities, operations capabilities, on performance of floriculture exporting firms in Kenya. The study was anchored on the transaction cost theory, resource based view theory. The study employed descriptive research design. The target population was 240 staff in the logistics, finance and sales and marketing departments of the floriculture exporting firms. Taro Yamane sampling formula was used to obtain a sample of 150 staff. The study used simple random to obtain the sample size. Questionnaires were used for data collection. A pilot study was conducted with 15 respondents representing 10% of the sample. Construct and content validity was used. Reliability was tested using Cronbach’s Alpha Coefficient. Data was analyzed quantitatively using SPSS version 26 through descriptive (frequency, percentage, mean) and inferential statistics (correlation and regression). Findings were tabulated. Findings showed that; there is a moderate and significant correlation between logistics capability and firm performance (r= 0.441, p-value=0.004), a small and significant relationship between operations capability and firm performance was (r= 0.247, p-value=0.014). The study recommends that; The firms should invest on logistics management to save on transportation and warehousing operations costs. The firms should hire skilled plant technicians on permanent basis. This will ensure that the operations are not halted in case of machine breakdowns.
Cite:
Kuria, W. &, Kariuki P. (2022). Value Chain Analysis And Performance Of Floriculture Exporting Firms In Kenya. Int Journal of Social Sciences Management and Entrepreneurship 6(2): 345-355, 2022
2590-2911/© 2022 The Authors. Published by Elsevier Ltd.
Int Journal of Social Sciences Management and Entrepreneurship 6(2)
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