Faith Kanaga Ingasia, Dr. Yusuf Wanjala Muchelule


The general objective of the study was to examine the effect of response strategies on organizational performance of Taita Taveta county in Kenya. The specific objectives of the study were; to determine the influence of innovation strategy on organizational performance, and to establish the influence of risk management strategy on organizational performance. The theories used to guide the study were technology acceptance model, and stakeholders’ theory. The study adopted a positivism research philosophy and descriptive research design. The target population was 3,200 employees of Taita Taveta county and Simple random sampling was used to select a sample size of 356 respondents. Primary data was collected using a structured self-administered questionnaire while secondary data was collected from journals, publications, annual reports, books, researches, theses, dissertations and the internet. Data collection procedure was done using the drop-and-pick method. Data analysis was done using Statistical Package for Social Sciences (SPSS) version 28 software and descriptive and inferential analysis presented in form of tables. The study was confined to Taita Taveta county, which is in the coastal region of Kenya. The findings established that there was significant positive correlation between response strategies in general and organizational performance of Taita Taveta county in Kenya. Specifically, the findings of the study established that risk management strategy and innovation strategy had positive correlation on organizational performance. The study therefore recommends adoption of response strategies by Taita Taveta county since they were found to positively influence organizational performance. The study also recommends that leadership and management of Taita Taveta county should invest more in innovation strategy and also respond timely to the changes in their environment in order to minimize their effect or maximize on the opportunities so as to enhance their performance. The study recommends that further research to be done on other counties in other parts of Kenya and other non-profit oriented organizations in Kenya to establish the influence of response strategies on their performance.

Key Words: response strategies, organizational performance, innovation strategy, risk management 

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