AGILE PROJECT MANAGEMENT STRATEGIES AND PERFORMANCE OF PROJECTS IN REAL ESTATE FIRMS IN NAIROBI CITY COUNTY, KENYA

Faith Muli, Dr. Yusuf Muchelule

Abstract


The general objective was to determine the effect of agile project management strategies and performance of projects in real estate firms in Nairobi City County, Kenya. The specific objectives were to examine effect of; iterative strategy, adaptive strategy on performance of projects in real estate firms in Nairobi City County, Kenya. This study employed descriptive research design. The study target was 78 project managers of the real estate firms. Census was used in sampling the firms. The study data was collected using questionnaires. A pilot test was conducted with 8 project managers representing 10% of the sample. In this study, face and content validity was used. Cronbach’s Alpha Coefficient method was used to measure the reliability of quantitative instruments. Data was analyzed using SPSS Version 28. Descriptive and inferential statistics were used. Findings were tabulated. The regression analysis yielded statistically significant coefficients for the predictors Adaptive strategy (β = 0.225, p < 0.05), and Iterative strategy (β = 0.187, p < 0.05), indicating their positive significant relationships with project performance. These findings underscore the importance of implementing these strategies effectively to enhance project outcomes in real estate firms in Nairobi City County, Kenya. By leveraging Adaptive, and Iterative strategies effectively, firms can better navigate the complexities of real estate projects, mitigate risks, and maximize value delivery to stakeholders. Moreover, continuous monitoring and evaluation of project performance should be emphasized, allowing for timely adjustments and improvements based on feedback.

 

Key Words: Agile Project Management Strategies, Iterative Strategy, Adaptive Strategy, Performance of Projects Real Estate Firms 


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