HUMAN RESOURCES ANALYTICS AND EMPLOYEE PERFORMANCE IN TELECOMMUNICATIONS COMPANIES IN KENYA

Anita Chepkirui, Dr. Wallace Atambo

Abstract


This study sought to examine the influence of human resources analytics on employee performance of telecommunications companies in Kenya. The specific objectives of the study are: to determine the effect of employee churn rate, and data capabilities analytics on employee performance of telecommunications companies in Kenya.The study adopted cross sectional research design. The study targeted 6274 staff of telecommunication sector in Kenya.  The study used Yamane (1967) formula was used  to calculate the sample of 376 staff sampled using stratified sampling. Primary data was collected using structured and semi-structured questionnaires. Pilot test was conducted with 10% of the sample hence 37 staff. The study used content and construct validity. Reliability was tested using Cronbach’s Alpha Coefficient. Data was analyzed using Statistical Package for Social Sciences version 26. The findings were presented in tables. Findings show that; there is a moderate significant relationship between  data capabilities analytics (r=0.386, p=0.000) and employee performance a strong  significant relationship between employee churn rate  and employee performance   (r=0.620, p=0.000). The study recommends that;  the firms should invest more on technology infrastructure that is functional, easily compatible with other information systems, and can be easily used by employees, the firms should regularly review the salary to ensure that the staff are compensated based on the market rates, and the firms should make efforts to invest more on research and development. 

 

Key Words: Human Resources Analytics, Employee Performance, Employee Churn Rate, Data Capabilities Analytics 


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