STRATEGIC MANAGEMENT MODELS AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KIAMBU COUNTY, KENYA
Abstract
The manufacturing sector including food and beverage manufacturing firms has been earmarked to be a key pillar towards the realization of Kenya’s vision 2030. However, several manufacturing firms are operating below capacity and others closing down their subsidiary factories. The general research objective was to assess the influence of Strategic Management Models on performance of food and beverage manufacturing firms in Kiambu County, Kenya. Specifically, the study sought to establish the influence of benchmarking on performance of food and beverage manufacturing firms in Kiambu County, Kenya and to determine the influence of SWOT analysis on performance of food and beverage manufacturing firms in Kiambu County, Kenya. The study adopted a descriptive research design. According to KAM (2022) report, there are 189 manufacturing firms in Kiambu County, out of these, 76 are food and beverage manufacturing firms. This study therefore target 456 management employees working in the 76 food and beverage manufacturing firms in Kiambu County. The study’s sample size was reached at using Krejcie and Morgan sample size determination formula. This research used a questionnaire to collect primary data. The study collected quantitative data which was analysed using descriptive and inferential statistics using the Statistical Package for Social Sciences (SPSS) version 24. Multivariate linear regression was used to determine the relationship between the dependent and independent variables. The study concludes that benchmarking has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. The study also concludes that SWOT analysis has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. Based on the findings, the study recommends that the management of beverage manufacturing firms should implement a structured benchmarking process that involves comparing their operations and practices with those of industry leaders both locally and globally. By systematically evaluating key performance indicators such as production efficiency, quality control, and customer service against best-in-class competitors, firms can identify performance gaps and areas for improvement.
Key Words: Strategic Management Models, Strategic Management Models, SWOT Analysis
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