SUPPLY CHAIN RESILIENCE STRATEGIES AND PERFORMANCE OF SUPERMARKET CHAINS IN NAIROBI CITY COUNTY, KENYA

Vincent Omondi Ndubi, Dr. Charles Ndeto

Abstract


Supermarket chains play a crucial role in the Kenyan economy and society by providing a variety of essential goods and services. However, supermarket chains in Kenya have faced significant performance challenges which have led to declined profitability and even closure. The general objective of the study was to determine the role of supply chain resilience strategies and performance of supermarket chains in Kenya. Specifically, to determine the role of risk management strategies on the performance of supermarkets in Kenya and to establish the role of supplier relationship management strategies on performance in supermarkets in Kenya. The study adopted descriptive research design. This study was conducted at the ministry of health. There are 773 Supermarkets in Kenya as of August 15, 2024; which is an 3.71% increase from 2023. This study focused on supermarket chains in Nairobi City County. According to Kenya Retail Report (2024) there 105 registered supermarkets in Nairobi County. The study therefore targeted 630 management employees comprising of 105 top managers, 210 middle level managers and 315 lower level managers. The study’s sample size was reached at using Krejcie and Morgan sample size determination formula. The 239 respondents were chosen with the help of stratified random sampling technique. This study relied on both primary and secondary data. Primary data was collected through use of semi structured questionnaires. The study also conducted pilot test to test the validity and the reliability of the data collection instrument. The data collection instrument generated both qualitative and quantitative data. The study used both descriptive and inferential statistics for data analysis with the aid of Statistical Package for Social Sciences (SPSS version 25). Descriptive statistics such as mean, standard deviation, frequency and percentages were used in this study. In relation to inferential statistics, the study used correlation analysis. This was used to establish the relationship between the independent and the dependent variables. Data was then presented in a tables, bar charts and pie charts. The study concludes that risk management strategies have a significant effect on performance of supermarkets in Kenya. The study also concludes that supplier relationship management strategies have a significant effect on performance of supermarkets in Kenya. The study recommends that the management of supermarkets in Kenya should establish strategic partnerships with local suppliers while maintaining relationships with international vendors. By actively sourcing products from a diverse range of local suppliers, supermarkets can not only support the local economy but also ensure a more resilient supply chain.

Key Words: Supply Chain Resilience Strategies, Risk Management Strategies, Supplier Relationship Management Strategies, Performance in Supermarkets 


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