INFLUENCE OF INTRAPRENEURSHIP IN THE PERFORMANCE OF AIRLINES IN NAIROBI COUNTY

Jason Mose, Dr. Samson Paul Nyang’au, Lorna Kerubo Nyamwaro

Abstract


The airline industry in Kenya is characterized by significant operational wastefulness and varied financial performance. For instance, despite Kenya Airlines being endowed with a well experienced workforce in the industry, it has been recording persistent losses over the recent past. Among other performance issues, KQ suffered a loss of KES 26 billion in 2015, and KES 10 billion losses in 2016, leading to urgent government bailout to keep the airline afloat. This study therefore sought to establish the relationship between intrapreneurship and the performance of airlines in Nairobi County. Specifically, the study sought to establish the influence of new business venturing on the performance of airlines in Nairobi County and to determine the influence of pro-activeness on the performance of airlines in Nairobi County. For this study, a descriptive survey research design was used. The target population comprised of 1111 management employees working in Kenya Airlines. Stratified random sampling technique was used in the study for selecting top, middle and operational management levels to form three strata. The sample size comprised of 294 employees. The study collected primary data using semi-structured questionnaires. Both descriptive and inferential statistics were adopted for the study. The quantitative data was analyzed by using descriptive statistics which included frequency distribution tables and measures of central tendency (the mean), measures of variability (standard deviation) and measures of relative frequencies. The inferential statistics included correlation analysis and regression analysis. A regression model was used to establish the relationship between variables. The quantitative data was presented using tables, charts and graphs. This study concludes that new business venturing has a positive and significant effect on the performance of airlines in Nairobi County. The study also concludes that pro-activeness has a positive and significant effect on the performance of airlines in Nairobi County. From the results, the study recommends that the management of the airlines in Nairobi County should adopt new business, service line extension and new brand.

 

Key Words: Intrapreneurship, New Business Venturing, Pro-Activeness, Performance of Airlines in Nairobi County


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