THE ROLE OF DIGITAL ENTREPRENEURSHIP IN POST-PANDEMIC ECONOMIC RECOVERY: A GLOBAL PERSPECTIVE

Sandra Jebet Chebiego

Abstract


The COVID-19 pandemic caused an unprecedented global economic disruption, forcing industries, businesses, and individuals to rethink traditional models of operation. As physical businesses shuttered and consumer behavior shifted online, digital entrepreneurship emerged as a vital tool for fostering innovation, creating employment opportunities, and enabling economic recovery. This paper investigates the trends in digital entrepreneurship that have contributed to economic resilience and recovery since 2020. It explores critical areas such as the rise of e-commerce, the expansion of fintech solutions, and government initiatives to support entrepreneurship. The paper concludes with recommendations on how policymakers and institutions can harness digital entrepreneurship to build equitable and sustainable economic systems in a post-pandemic world.

Key Words: Digital entrepreneurship, e-commerce, fintech, remote work, global economic recovery.


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References


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