MEASUREMENT TRACEABILITY AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN TANZANIA

Sophia Paulo Juma, Dr. Noor Ishmael Shale, Dr. Anthony Osoro, Dr. Simon Peter Nadeem

Abstract


The study aimed to ascertain the effect of measurement traceability on performance of food and beverage manufacturing firms in Tanzania. The study was anchored in institutional theory and the knowledge-based view theory. It employed a cross-sectional survey design, collecting data from food and beverage manufacturing firms throughout mainland Tanzania. The target population included 480 respondents from 120 registered food and beverage manufacturers. The overall sample size for this study was determined using a formula developed by Miller and Brewer. Consequently, applying this formula, the sample size was 218 respondents from 55 food and beverage firms in Tanzania. The research utilised a questionnaire to gather primary data. The data were analysed using descriptive and inferential statistics using the Statistical Package for the Social Sciences (SPSS version 27). The findings revealed that measurement traceability positively influences firm performance, supporting the hypothesis that enhanced measurement traceability leads to improved firm performance. The study concludes that companies in the manufacturing sector can create a collaborative environment where compliance and innovation thrive together by aligning goals across departments like quality assurance and research and development. Furthermore, leveraging technology such as automation tools or data analytics platforms can streamline both measurement processes and innovation efforts. This allows firms to maintain high levels of accuracy while reallocating resources towards creative projects.

 

Keywords: Measurement traceability, Firm performance, Food and beverage manufacturing firms.


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