STAKEHOLDERS MANAGEMENT PRACTICES AND PERFORMANCE OF KENYA RURAL ROADS AUTHORITY ROAD CONSTRUCTION PROJECTS IN EMBU COUNTY, KENYA

Norah Kawira Kijogi, Dr. Yusuf Muchelule

Abstract


Background:  The study aimed to examine the influence of Stakeholders Management Practices on the Performance of Rural Roads in Embu County, Kenya. The study focused on stakeholder governance and stakeholder communication as the independent variables while performance of KeRRA projects in Embu County was the dependent variable.

Methodology: The study was guided by the control theory and the Communication Accommodation Theory. This study adopted a descriptive research design and was conducted in Embu County, targeting the various rural roads projects across the county including the 5 sub-counties where there are a total of 20 projects between 2021-2023. The unit of observation was a total of 142 respondents was the unit of observation, while 20 rural roads projects between 2021-2023 undertaken by KeRRA in Embu County. A census was adopted where whole population was studied.

Findings: In the regression analysis Stakeholders Governance (β = .416 sig = .000), Stakeholder Communication (β = .394 sig = .000) significantly influenced Performance of Kenya rural roads projects in Embu County. Stakeholders Governance (Beta = .592 or 59.2%) had the highest influence on Performance of Kenya rural roads projects in Embu County followed by Stakeholders Communication (Beta = .510 or 51%).

Conclusions: This study therefore concludes that stakeholders' governance as stakeholder management practices influences the performance of KeRRA projects in Embu County. This study also concludes that stakeholders' communication as stakeholder management practices influences the performance of KeRRA projects in Embu County.

Recommendations: The study recommends that KeRRA develop a Stakeholder Engagement Policy outlining roles, responsibilities, and decision-making protocols to ensure structured participation. The study also recommends that project leaders should encourage dialogue and feedback in projects. KeRRA should also develop a KeRRA Communication Policy outlining stakeholder engagement procedures, information dissemination, and feedback mechanisms. KeRRA should also publish quarterly performance reports detailing project milestones, financial expenditures, and upcoming activities.

Keywords: Stakeholder governance, stakeholder communication, stakeholder management practices, Performance of Kenya rural roads projects in Embu County


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References


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