WAREHOUSE FLOW AND PERFORMANCE OF DISTRIBUTION FIRMS IN NAIROBI CITY COUNTY, KENYA
Abstract
The performance of distribution logistics plays a critical role in the overall success of organizations by directly influencing customer satisfaction and loyalty. In this context, warehouse flow—the systematic movement of goods and information within the warehouse—has become a crucial determinant of operational efficiency. This study aims to assess the effect of warehouse flow on the performance of distribution firms in Nairobi City County, Kenya. The research is anchored on institutional theory, queuing theory, the technology acceptance model (TAM), and the theory of constraints (TOC), providing a multi-theoretical lens to understand the dynamics of internal warehouse processes. A cross-sectional survey design was employed, targeting 255 managers in procurement, operations, distribution/logistics, warehouse, and finance departments across 51 distribution firms. Using Yamane’s formula, a sample size of 155 was selected through simple random sampling. Data collection was conducted via structured questionnaires, with a pilot test involving 15 respondents from selected distribution firms in Kiambu County. Quantitative data were analysed using SPSS Version 26, applying descriptive statistics such as frequencies, means, and standard deviations. The findings indicate that efficient warehouse flow significantly enhances the operational performance of distribution firms. The study concludes that optimizing warehouse flow processes can contribute to improved delivery times, reduced operational costs, and greater customer satisfaction, thereby strengthening overall firm performance in Nairobi’s competitive distribution sector.
Key Words: Warehouse Flow, Performance, Distribution Firms, Nairobi City County
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