Vincent Kebati Onyiego, Dr. Anthony Osoro



This study endeavors to explore in the area of strategic value chain management and horticulture in Nakuru City County, Kenya. The specific objectives of this study was to examine the effect of; strategic logistics management, strategic operations management, on performance of floriculture exporting firms in. The study was anchored on the transaction cost theory, value chain theory, market orientation theory, and agency theory. The study employed descriptive research design. The target population was 150 respondents in the logistics, finance and sales and marketing departments of the floriculture-exporting firms in Nakuru City County Kenya. The study used purposive sampling to sample the entire target population. Questionnaires were used for data collection. A pilot study was conducted with 15 respondents representing. Construct and content validity was used. Reliability was tested using Cronbach’s Alpha Coefficient. Data were analyzed quantitatively using Statistical Package of Social Science version 26 through descriptive (frequency, percentage, mean) and inferential statistics (correlation and regression). Findings were tabulated. Findings showed that; there is a strong significant relationship between strategic logistics management and firm performance (r=0.470, p=0.000), a strong significant relationship between strategic operations management and firm performance (r=0.528, p=0.000). The study recommended that; firms should invest in transport facilities to ensure that there is no product delay, firms should make more investments on marketing,  and  firms should endeavor to adopt electronic procurement in their procurement function as this make the procurement process more efficient and transparent.


Received 28 September 2022; Received in revised form 4 October 2022; Accepted 6 October 2022

2590-2911/© 2022 The Authors. Published by Elsevier Ltd.

Social Sciences & Humanities Open 3 (2022) 100101

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