INFLUENCE OF ORGANIZATIONAL AGILITY DIMENSIONS ON PERFORMANCE OF HOTEL INDUSTRY IN KENYAN COAST COUNTIES
Abstract
The study examined the impact of the Organizational Agility on performance of classified hotels. The study specifically focused on the hotel industry in Coast Counties in Kenya. The purpose of the study was to identify the various strategic enablers that can affect the performance of the hotel industry. Although there are many Organizational Agility enablers that firms can use, it considers two main drivers of performance. The main drivers of performance that were considered in this research study included information technology, and disruption innovation. It examined how these factors lead to enhanced performance of organizations based on various dimensions that include profitability, market share, customer satisfaction and loyalty among others. The study employed descriptive research design where the aim was to describe the key characteristics of the sample population with the intent of establishing relations among the key variables of the study. Mailed questionnaires were used to collect the required data and information from the managers of the hotels. The data analysis made use of quantitative approach where various statistical techniques were used. Correlation and regression analyses were used to analyze the relationship between various variables of the study. The research results showed a strong positive correlation between Online Business and performance of hotel industry in Kenyan coast `49 Counties, indicating that there was a positive significant influence of Online Business and performance of hotel industry in Kenyan coast Counties. The research results also indicated that there was a positive significant effect of Learning Organization Strategy on the performance in hotel industry in Kenyan Coast Counties.
[1] Mwachia, J. K., Kimaku, P. & Makungu, T., (2023). Influence Of Organizational Agility Dimensions on Performance of Hotel Industry in Kenyan Coast Counties. Social Sciences & Humanities Open, 7(2023), 172-187
2590-2911/© 2023 The Authors. Published by Elsevier Ltd.
Social Sciences & Humanities Open 7 (2023) 100101.
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