STRATEGIC IMPLEMENTATION PRACTICES AND COMPETITIVE ADVANTAGE ON COMMERCIAL BANKS IN KIAMBU COUNTY, KENYA

Edwin Wanyonyi Nabalia, Dr. Samson Paul Nyang’au

Abstract


The primary purpose of this research was to examine how commercial banks in Kiambu County adopt strategic implementation practices to gain a competitive edge. The specific objectives of these study were to determine effect of resource allocation on competitive advantage, to investigate influence of strategy communication on overall competitive advantage of commercial banks in Kiambu County. The variables studied were resource allocation, and strategy communication. The study was anchored on the resource-based theory, and institutional theory. A descriptive research design was used for this investigation focusing on a target population of 220 employees from commercial banks in Kiambu County. The target population came from four different departments: customer service, corporate and operations, finance and accounts and innovation department. Purposive sampling technique was used in the collection of data where closed ended questionnaires were administered to the respondents. The data was collected using google forms.  The data collected was presented in form of charts, tables and graphs. The result were a representative sample size of 142 employees in Kiambu County drawn from top five performing commercial banks. Quantitative data as used in the analysis, with SPSS Version 28.0 for both descriptive and inferential purposes. Pilot study was conducted to measure the research instrument’s reliability and validity.  The study established that resource allocation, and strategy communication have a significant influence on the competitive advantage of commercial banks (R=0.859). The study recommended that banks should allocate resources with their strategic priorities. In addition, the study recommended that there should be more emphasis on strategy communication to all stakeholders before implementation.

Key Words: strategic implementation practices, resource allocation, competitive advantage, strategy communication 


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