STRATEGIC ALIGNMENT AND PERFORMANCE OF PRIVATELY OWNED MEAT PROCESSING COMPANIES IN NAIROBI COUNTY, KENYA

Peter Maleto Lerionka, Dr. Patrick Kimaku

Abstract


This study sought to establish the effect of strategic alignment on performance of privately owned meat processing companies in Nairobi County, Kenya. The study was guided by the following specific objectives; to examine the effects of structural alignment on performance of privately owned meat processing companies in Nairobi County, Kenya and to examine the effects of cultural alignment on performance of privately owned meat processing companies in Nairobi County, Kenya. The study adopted a descriptive survey research design. The population of this study was 226 employees of Alpha fine Foods. The study’s sample size was reached at using Krejcie and Morgan sample size determination formula. Therefore, the sample size for the study was 142 respondents. The 142 respondents were chosen with the help of stratified random sampling technique; the study then used simple random sampling to select respondents from each strata. The study used primary data collected using semi-structured questionnaires. The study used a total of 14 individuals for pilot test which represent 10% of study sample. Quantitative data collected was analyzed using descriptive statistics techniques such as frequency, percentages, and means and summary graphs, pie charts, and frequency distribution tables. Pearson R correlation was used to measure the strength and direction of linear relationship between variables. Multiple regression models were fitted to the data in order to determine how the independent variables influence the dependent variable. The findings were presented in tables and figures. The study concludes that structural alignment has a significant effect on performance of privately owned meat processing companies in Nairobi County, Kenya. The study also concludes that cultural alignment has a significant effect on performance of privately owned meat processing companies in Nairobi County, Kenya. [1]


[1] Lerionka, P. M., & Kimaku, P., (2023). Strategic Alignment And Performance Of Privately Owned Meat Processing Companies In Nairobi County, Kenya. International Journal of Social Science Management and Entrepreneurship, 7(2023), 467-477

 


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