SUPPLY CHAIN TRACEABILITY AND PERFORMANCE OF RETAIL FIRMS IN KENYA

Christopher Mutama Taracha, Dr. Ismail Shale Noor

Abstract


This study sought to investigate the relationship between supply chain traceability and the performance of retail firms in Kenya. The study was guided by the following specific objectives; to determine the effect of transparency and visibility on performance of retail firms in Kenya and to assess the effect of process traceability on performance of retail firms in Kenya.  The study was based on the Supply Chain Traceability Theory, Total Quality Management Theory, Resource-Based View Theory, and Theory of Constraints. The study targeted 11 main local and international retail supermarket chains. The unit of observation was a total of 178 management level employees in supply chain department. The study used Krejcie and Morgan sample size determination formula to arrive at a sample size of 122 respondents. Primary data was used collected using questionnaire. The pretesting sample was made of 12 respondents, representing 10% of the sample size. Inferential and descriptive statistics was employed for analysis of quantitative data with the assistance of Statistical Package for Social Sciences (SPSS version 25). Descriptive statistics such as frequency distribution, mean (measure of dispersion), standard deviation, and percentages was used. Inferential data analysis was conducted by use of Pearson correlation coefficient, and multiple regression analysis. The findings were presented in tables and figures. The study concludes and recommends that supply chain traceability had a strong effect on performance of retail firms in Kenya.

Keywords:

Supply chain traceability

Performance of retail firms

Transparency and visibility

Process traceability


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References


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