INNOVATION ADOPTION AND THE IMPLEMENTATION OF AUTOMOBILE INDUSTRY PROJECTS IN NAIROBI CITY COUNTY, KENYA

Moses Gachahi Kimani, Dr. Faith Mutwiri

Abstract


The general objective of this study was to examine the effect of innovation adoption on the implementation of automobile industry projects in Nairobi City County, Kenya. Specifically, the study sought to determine the effect of product innovation on the implementation of automobile industry projects in Nairobi City County, Kenya and to establish the effect of market innovation on the implementation of automobile industry projects in Nairobi City County, Kenya. The study was guided by The Institutional Theory and Innovation Theory. The study used cross-sectional research design to be able to get a wide variety of information from the variables. The study target population was automobile industry in Nairobi City County. The study sample comprised of 300 respondents who are the managers, chief officers and field operation team since they are experienced with the area of the study. The study used questionnaires to collect primary data. Both open and close ended questionnaires were used. The pilot was done on the targeted population from the energy sector in Nairobi City County, Kenya. The pilot sample helped in ascertaining the reliability and validity of the instrument. The questionnaires were sorted, cleaned and data was coded and edited for completeness and consistency. Quantitative data was analyzed by employing descriptive statistics and inferential analysis using statistical package for social science (SPSS) version 24. The data presentation was done using charts, graph and tables. The study used the multiple regression analysis models to measure the relationship between independent and dependent variables and the significant of the study. The study concludes that product innovation has a significant effect on the implementation of automobile industry projects in Nairobi City County, Kenya. The study also concludes that market innovation has a significant effect on the implementation of automobile industry projects in Nairobi City County, Kenya. Based on the findings, this study recommends that companies should focus on enhancing systems integration within their projects. This involves ensuring that various technological components and systems work seamlessly together. Developing standardized integration processes can improve efficiency and reduce project delays.

Key Words: Innovation adoption, Product innovation, Market innovation, Implementation of automobile industry projects

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References


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