Irene Jepkogei Kibet, Dr. Shale Noor


The Kenyan retail industry is facing major disruption due to increase in globalization, high competition, technological advancement and uncertainty such as COVID-19 pandemic contributing to reduced profitability, market share and customer satisfaction. Hence, firms should adopt strategic sourcing strategies to improve performance. Recent data shows that leading retail chain stores including Tuskys, Uchumi and Nakumatt have recorded declined performance leading to a closure of a number of their stores. The general objective of the study was to investigate the influence of strategic sourcing on performance of retail firms in Nairobi City County. The specific objectives of the study were to evaluate the effect of supplier market assessment on performance of retail firms in Nairobi City County, and to establish the role of supplier relationship management on performance of retail firms in Nairobi City County. The target population for study was drawn from the 116 retail firms in Nairobi City County registered under Retail Trade Association of Kenya. The study employed correlational research design. The unit of analysis included 116 retail firms within Nairobi City County. The research used census method; thus 116 supply chain managers formed the unit of observation.  The data obtained was analysed using qualitative data analysis & quantitative data analysis and presented in terms of tables and figures to summarize responses for further analysis and facilitate comparison. The study concluded that an improvement in strategic sourcing practises results to a significant improvement in performance of retail firms in Nairobi City County, Kenya.

Key Words: Strategic Sourcing, Performance, Retail Firms, Supplier Market Assessment, Supplier Relationship Management 

Full Text:



Arani, W., Mukulu, E., Waiganjo, E., & Wambua, J. (2016). Strategic Sourcing an Antecedent of Supply Chain Resilience in Manufacturing Firms in Kenya. International Journal of Academic Research in Business and Social Sciences, 6(10), 1-18.

Aigbogun, O., Ghazali, Z., & Razali, R. (2014). A framework to enhance supply chain resilience the case of Malaysian pharmaceutical industry. Global Business and Management Research, 6(3), 219.

Bichanga, W. O., & Mwangi, A. (2014). Evaluating the effectiveness of supply chain visibility in the retail supply chain: A case study of Uchumi supermarkets limited Kenya. International Journal of Management Sciences, 2(4), 179-190.

Bryman, A., & Bell, E. (2014). Research methodology: Business and management contexts. Oxford University Press Southern Africa.

Bowersox, D. J., Closs, D. J., Cooper, M. B. & Bowersox, J. C. (2013). Supply chain logistics management (4th ed.). New York: McGraw-Hill.

Chesula, O. W., & Iravo, M. A. (2016). Role of applying strategic inventory management systems on performance of petroleum marketing firms in Nairobi. International journal of scientific and research publications, 6(10).

Frohlich, M. T., & Westbrook, R. (2001). Arcs of integration: an international study of supply chain strategies. Journal of operations management, 19(2), 185-200.

Global Intelligence Alliance, G., I., A. (2009). Market Intelligence for Supply Chain Management. GIA white paper.

Harland, C. M. (1996). Supply chain management: relationships, chains and networks. British Journal of management, 7(s1), S63-S80

Hitt, M. A., Xu, K., & Carnes, C. M. (2016). Resource based theory in operations management research. Journal of operations management, 41, 77-94.

Jin Su, (2013) "Strategic sourcing in the textile and apparel industry", Industrial Management & Data Systems, 113 (1), DOI http://dx.doi.org/10.1108/02635571311289647

Johnston, D. (2004). Effects of supplier trust on performance of cooperative supplier relationships. Journal of Operations Management, 22(1), 23-38

King’ori, S. T. O., & Lambaino, N. (2023). Effect of strategic sourcing practices on supply chain performance of retail supermarkets in Nairobi City County, Kenya. International Journal of Social Sciences Management and Entrepreneurship (IJSSME), 7(1).

Kothari, C. R. (2009). Research Methodology: Methods and Techniques (5th ed.). New Delhi: New Age International.

Macfadyen, S., Tylianakis, J. M., Letourneau, D. K., Benton, T. G., Tittonell, P., Perring, M. P & Okabe, K. (2015). The role of food retailers in improving resilience in global food supply. Global Food Security, 7, 1-8.

Masiko, D. M. (2013). Strategic procurement practices and procurement performance among commercial banks in Kenya (Doctoral dissertation, University of Nairobi).

McAdam, R., Miller, K., & McSorley, C. (2019). Towards a contingency theory perspective of quality management in enabling strategic alignment. International Journal of Production Economics, 207, 195-209.

Mugenda, A. (2008). Social Science Research: Conception, Methodology and Analysis. Nairobi. Kenya Applied Research and Training Services.

Scholten, K., Sharkey S., & Fynes B. (2014). Mitigation Processes – Antecedents for Building Supply Chain Resilience. Supply Chain Management: An International Journal, 19(2), 211–228.

Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students (5th ed.). Harlow: Pearson Education.

Saunders, C. S. (1990). The strategic contingencies theory of power: Multiple perspectives. Journal of Management Studies, 27(1), 1-18.

Shams Esfandabadi, Z., Ranjbari, M., & Scagnelli, S. (2022). The imbalance of food and biofuel markets amid Ukraine-Russia crisis: A systems thinking perspective. Biofuel Research Journal, 9(2), 1640- 1647.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533.


  • There are currently no refbacks.