INFLUENCE OF STRATEGY IMPLEMENTATION ON PERFORMANCE OF IMPROVED COOK STOVES MANUFACTURING FIRMS IN KENYA

Eric Njamumo Gateri, Dr. Rev John Karihe

Abstract


This study investigated strategy implementation practices and their impact on organizational performance in energy-saving stove manufacturing firms in Kenya. It examined factors like strategic leadership, resource allocation. The findings revealed a strong positive correlation between strategy implementation and performance, with strategy implementation accounting for a significant portion of organizational success. The study emphasizes the need for innovative communication systems, equitable resource allocation. These insights are valuable for Improved cookstove manufacturing firms in Kenya, offering recommendations for overcoming implementation challenges in a dynamic environment. The population of the study was from the 10 registered clean cook stoves manufacturing firms in Kenya. The respondents of the study were composed of Top Management level, Middle/ Business Management level and Lower/Functional Management level of the 10 registered clean cook stoves manufacturing firms, by use stratified and purposive sampling. The study used a descriptive research design to measure the influence of strategy implementation on performance of improved cookstoves manufacturing firms in Kenya. The study used structured questionnaire to collect primary data. The Statistical Package for Social Sciences version 23 used to Analyze data.The study's sampling approach was based on the organization's management staff, who possessed the necessary expertise in various aspects related to strategy implementation and the organization's performance. This included individuals at the top management level, middle/business management level, and lower/functional management level across all 10 registered improved cookstove firms.

Key Words: Strategy implementation practices, Organizational performance, Energy-saving stove manufacturing firms, Strategic leadership, Resource allocation


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