Bentah Atieno Omondi, Dr. Jared Deya


The study sought to establish the influence of strategic innovations and sustainability of sustainability of pharmaceutical distributors in Nairobi County, Kenya. The study was guided by the following specific objectives: - to determine the influence of Business Model innovations on sustainability pharmaceutical distributors in Nairobi County, Kenya, and to demonstrate the influence of process innovations on sustainability of pharmaceutical distributors in Nairobi County, Kenya. The study adopted a descriptive research design to measure the influence of strategic innovations on sustainability of pharmaceutical distributors in Nairobi County, Kenya, and the target population for the study was 212 pharmaceutical distributors in Nairobi County, Kenya registered by pharmacy and poisons board. The pilot study consisted of 21 pharmaceutical distributers,10% of the total population. The respondents were directors and business unit managers in all the 212 pharmaceutical distributors who were selected using purposive and stratified sampling. The study used 2 respondents per firm. The study used structured questionnaire to collect primary data and SPSS version 26 was used to analyze data. Descriptive such as mean, frequencies, standard deviation, and percentages were used to profile major patterns emerging from the data. The relationships between the variables were determined using inferential statistics. The regression analysis was used to gauge the intensity of the association between the independent and dependent variables, while the correlation coefficient was used to gauge the link between the independent and dependent variables.  Data was presented in form of tables, graphs. The findings established that Strategic Innovations used by Pharmaceutical Distributors influenced sustainability. The study concluded that Strategic Innovations had a positive significant influence on Sustainability. The study recommended that Business Managers should Invest more time in strategic Innovation and, firms should align more with practices that create value, efficiency and cost reduction.

Keywords: Strategic Innovations, Business Model Innovation, Process Innovation, Sustainability

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