SUPPLY CHAIN AGILITY ON PERFORMANCE OF SUPPLY CHAIN MANAGEMENT IN SEED MANUFACTURING COMPANIES IN KENYA

Victoria Wanje, Dr. Nelson Lambaino

Abstract


This study sought to examine the influence of supply chain agility on performance of supply chain management in seed manufacturing companies in Kenya. The study specifically sought to assess the influence of strategic supplier partnership on performance of supply chain management in seed manufacturing companies in Kenya and to establish the influence of customer relationship on performance of supply chain management in seed manufacturing companies in Kenya.  This study was guided by resource dependence theory and the social exchange theory. The unit of analysis in this study was seed manufacturing companies in Kenya while the unit of observation was the procurement officers or their equivalents. Primary data was used and it was collected using questionnaires. SPSS version 25.0 was used to code the data collected. Correlation analysis was used in establishing how the variables under investigation relate with each other. A multiple regression analysis was used to examine the influence of supply chain agility on performance of supply chain management in seed manufacturing companies in Kenya. The study concludes that strategic supplier partnership has a positive and significant effect on performance of supply chain management in seed manufacturing companies in Kenya. In addition, the study concludes that customer relationship has a positive and significant effect on performance of supply chain management in seed manufacturing companies in Kenya. Based on the findings, this study recommends that seed manufacturing companies in Kenya should continue to invest in and strengthen their strategic supplier partnerships. Recognize and reward suppliers who consistently demonstrate reliability, quality, and a commitment to a long-term relationship.

Key Words: Supply chain agility, Strategic supplier partnership, Supply chain management, Customer relationship

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