Esther Nyaguthii Wamuyu, Dr. Paul Kariuki


As competition continues to increase due to globalization and technological development, many organizations face various health and environmental issues, which are attributed to their processes and products. As a result, organizations are required by different stakeholders in the industry to account for the consequences of their activities. Today, a lot of businesses have adopted the corporate social responsibility tool as they seek to enhance their competitive advantage, although there have also been arguments that CSR fails to have any significant relation to the organization’s performance. In this research study, the main aim was to determine the effect of corporate social responsibility on the performance of business organizations, whereby the beverage sector in Nairobi City County was analyzed. The research was based on two variables: community and government relations. The report sought to engage employees from the 28 beverage companies, ranging from top-level management to other levels of management. Primary data was obtained using questionnaires, while secondary data was to be obtained from the company’s corporate annual reports, journals, and articles to validate the primary data. Purposive and simple random sampling techniques were used to get the respondents to the survey. Before the major survey, a pilot test was done to test the research instrument by gathering data from a portion of the respondents. The researcher aimed to use 10 respondents for the pilot test who were selected randomly. All the data from the questionnaire were analyzed using the Statistical Package for Social Science (SPSS). The data was analyzed using both inferential statistics (Pearson correlation and multiple regressions) and descriptive statistics (standard deviation, mean). The findings revealed that community relations have a positive relationship with the organizations performs in the beverage sector across Nairobi City County, Kenya. However, the government relations variables show a negative impact on organization performance. 

Key Words: Community Relations, Government Relations, Organization Performance, Beverage Sector

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