SUPPLY CHAIN VISIBILITY AND PERFORMANCE OF DISTRIBUTION FIRMS IN NAIROBI CITY COUNTY, KENYA
Abstract
The study aim was to determine the supply chain visibility on performance of distribution firms. Specifically, the study determined the effect of technological integration, and demand visibility on performance of distribution firms in Nairobi City County, Kenya. The study adopted the correlational research design. The target population was the 142 employees in the supply chain department in the distribution firms in Nairobi City County. The study sample size was 142 respondents. The study adopted the census method to select the respondents. Primary data was collected using a questionnaire. Quantitative data was analyzed using the descriptive and inferential statistics. Descriptive statistics that were used include frequencies, percentages, mean and standard deviation. Inferential statistics that were used include correlational and regression analysis. The Pearson moment correlation was used to determine the relationship between the independent and dependent variables. Regression analysis was used to determine the association of supply chain visibility and performance. Data was presented in form of tables and figures. The study found that technological integration had a positive and significant relationship with performance of distribution firms in Nairobi City County, Kenya. The study revealed that demand visibility had a positive and significant relationship with performance of distribution firms in Nairobi City County. The study recommends that distribution firms should consider allocating resources to invest in and adopt advanced technologies that facilitate integration across the supply chain. The study recommends that the firms should invest in advanced demand forecasting tools and techniques. Utilize data analytics, machine learning, and predictive modeling to accurately forecast demand patterns. This enables distribution firms to proactively plan inventory levels, minimize stockouts, and optimize overall supply chain efficiency.
Key Words: Supply Chain Visibility, Technological Integration, Demand Visibility, Performance, Distribution Firms
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