LEADERSHIP STRATEGIES AND ORGANIZATIONAL PERFORMANCE OF SAVINGS AND CREDIT COOPERATIVE SOCIETIES IN UASIN GISHU COUNTY, KENYA

Faith Jepkogei Koech, Dr. Purity Gatobu

Abstract


The general objective of this study is to assess the effect of leadership strategies on organizational performance of SACCOs in Uasin Gishu County, Kenya. Specifically, the study sought to establish the effect of conflict resolution communication on organizational performance of SACCOs in Uasin Gishu County, Kenya and to determine the effect of crisis communication on organizational performance of SACCOs in Uasin Gishu County, Kenya. This research was based on stakeholder theory and transformational leadership theory. A causal research design was employed to address the study’s research problem. The population for the study was the 42 SACCOs in Uasin Gishu County, Kenya. Since the target population is relatively small, the study was a census. The unit of analysis was the SACCOs while the unit of observation was the 126 management employees working in the 42 SACCOs in Uasin Gishu County. Primary data was collected through structured questionnaires and was analyzed descriptively by use of means and standard deviation and inferentially by use of correlation and regression analyses using SPSS version 27. Data was presented in form of frequency tables. The study concludes that visionary leadership has a positive and significant effect on organizational performance of SACCOs in Uasin Gishu County, Kenya. In addition, the study concludes that team building has a positive and significant effect on organizational performance of SACCOs in Uasin Gishu County, Kenya. Based on the findings, the study recommends that the organization should establish a structured framework for strategic foresight and planning. This entails developing a long-term vision that aligns with the aspirations of SACCO members and encompasses economic trends, technological advancements, and community needs. The organization should also prioritize and invest in regular team building activities that are specifically designed to foster collaboration, trust, and mutual understanding among SACCO staff and members.

 

 

Key Words: Leadership Strategies, Visionary Leadership and Team Building


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