STRATEGIC LEADERSHIP AND PERFORMANCE OF TELECOMMUNICATIONS FIRMS IN NAIROBI CITY COUNTY, KENYA
Abstract
This Study sought to establish the influence of strategic leadership on the performance of telecommunication firms in Nairobi City County. The study was guided by the following specific objectives; to assess the extent to which proactive strategy implementation influence the performance of telecommunication Firms in Nairobi City County, to assess the extent to which human capital development influence the Performance of telecommunication firms in Nairobi City County. The theoretical review was on; Dynamic capabilities theory, and Human capital theory. The study adopted a descriptive research design to measure the influence of strategic leadership on the performance of telecommunication firms in Nairobi City County. The target population was eleven telecommunication Firms registered by the Communications Authority of Kenya. The respondents were derived from executives and managers involved in decision-making processes. Taro Yamane was used to determine the sample size of 132, a purposive sampling strategy was used to select the respondents. Primary Data was collected using structured questionnaires with a 5-point Likert scale.SPSS version 27 was used to analyze data. Descriptive and Inferential statistics were used to analyze the data. A pilot study was done using 10% of the sample size to determine the reliability and validity of the study. The study results show that human capital development, and proactive implementation have a positive and significant influence on the performance of telecommunication firms. The results imply that an increase in one unit of the variables leads to an increase in the performance levels of telecommunication firms. The study recommends that improving strategic leadership practices significantly influences the performance of telecommunication companies in Nairobi.
Key Words: Strategic Leadership, Proactive Strategy Implementation, Human Capital Development, Performance of Telecommunication Firms
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