ENTREPRENEURIAL MINDSET AND PERFORMANCE OF WOMEN-OWNED MICRO AND SMALL ENTERPRISES IN KISII COUNTY, KENYA

KERUBO FARERY, NYANG’AU SAMSON

Abstract


The general objective of the study was to establish the influence of entrepreneurial mindset on performance of women-owned micro and small enterprises in Kisii County, Kenya. Specific objectives were to examine the influence of entrepreneurial leadership, risk taking, business planning and opportunity recognition on performance of women owned micro and small enterprises in Kisii County, Kenya. Descriptive survey research design was adopted in this study. The target population was 852 owners of the women-owned micro and small enterprises. The sample size of the study was 272 respondents. Stratified sampling was used to select the desired number of respondents in each stratum. Primary Data was collected by use of a questionnaire. Data analysis was done both qualitatively and quantitatively. Data collected was coded using SPSS version 23. Quantitative data collected was analyzed by the use of descriptive statistics which include percentages, means, standard deviations and frequencies. The information was displayed by use of bar charts, graphs and pie charts and in prose-form. Content analysis was used to test data that is qualitative in nature. The study conducted a correlation analysis to establish the relationship between the independent and the dependent variable. Multiple regressions were conducted to determine the association between the independent and the dependent variable. The study found that entrepreneurial leadership had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; risk taking had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; business planning had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; and opportunity recognition had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya. The study therefore recommends owner or entrepreneurs of the SME to be trained in the skills of strategic planning to ensure that they prepare a business plan that serves as a basic management tool that helps guide the future direction of a business enterprise. Owners of SMEs should seek information and have the willingness to act on the information in terms of risk and attitude. The government need to ensure that information is readily available to these SMEs. There is need to hold workshops where SMEs will be informed of the emerging trends in the market and any new developments where they can exploit as business opportunities.

Key Words: Entrepreneur, Mindset, Entrepreneurial mindset, Performance, Small and medium enterprises Enterprise, Entrepreneurial leadership, Business plan and Opportunity recognition


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