The general objective of the study was to establish the influence of entrepreneurial mindset on performance of women-owned micro and small enterprises in Kisii County, Kenya. Specific objectives were to examine the influence of entrepreneurial leadership, risk taking, business planning and opportunity recognition on performance of women owned micro and small enterprises in Kisii County, Kenya. Descriptive survey research design was adopted in this study. The target population was 852 owners of the women-owned micro and small enterprises. The sample size of the study was 272 respondents. Stratified sampling was used to select the desired number of respondents in each stratum. Primary Data was collected by use of a questionnaire. Data analysis was done both qualitatively and quantitatively. Data collected was coded using SPSS version 23. Quantitative data collected was analyzed by the use of descriptive statistics which include percentages, means, standard deviations and frequencies. The information was displayed by use of bar charts, graphs and pie charts and in prose-form. Content analysis was used to test data that is qualitative in nature. The study conducted a correlation analysis to establish the relationship between the independent and the dependent variable. Multiple regressions were conducted to determine the association between the independent and the dependent variable. The study found that entrepreneurial leadership had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; risk taking had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; business planning had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya; and opportunity recognition had significant positive relationship with performance of women owned micro and small enterprises in Kisii County, Kenya. The study therefore recommends owner or entrepreneurs of the SME to be trained in the skills of strategic planning to ensure that they prepare a business plan that serves as a basic management tool that helps guide the future direction of a business enterprise. Owners of SMEs should seek information and have the willingness to act on the information in terms of risk and attitude. The government need to ensure that information is readily available to these SMEs. There is need to hold workshops where SMEs will be informed of the emerging trends in the market and any new developments where they can exploit as business opportunities.

Key Words: Entrepreneur, Mindset, Entrepreneurial mindset, Performance, Small and medium enterprises Enterprise, Entrepreneurial leadership, Business plan and Opportunity recognition

Full Text:



Gunstone, R. (2016). Conscious knowledge of learning: Accessing learning strategies in a final year high school biology class. International Journal of Science Education, 26(12), 1427-1443. http://dx.doi.org/10.1080/0950069042000177271

Bullough, A., Sully L, M., Abdelzaher, D. & Heim, W. (2015). Developing women leaders through entrepreneurship education and training. Academy Of Management Perspectives, 29(2), 250-270.

Cooper, D. R., & Schindler, P. S. (2011). Business research methods. New York: McGraw-Hill/Irwin

Hisrich, R. (2011). Entrepreneurship. New Delhi. Tata Mc Graw Hill.

Kshetri, N. (2011). Institutional And Economic Foundations Of Entrepreneurship In Africa: An Overview. Journal of Developmental Entrepreneurship , 16 (1), 9–35.

Lyngsie, J., & Foss, N. J. (2017). The more, the merrier? Women in top-management teams and entrepreneurship in established firms. Strategic Management Journal, 38(3), 487-505.

Mahmood R, Abdullah HM (2013) The effects of leadership styles and entrepreneurial orientation on the business performance of SMEs in Malaysia. The 2013 IBEA, International Conference on Business, Economics and Accounting, Bangkok, Thailand

Mwangi MR, Sejjaaka S, Canney S, Maina R, & Kairo D, (2013). Constructs of successful and sustainable SME leadership in East Africa. Investment Climate and Business Environment Research Fund, Dakar, Senegal

Ngek, N. B. (2014). Determining high quality SMEs that significantly contribute SME growth: regional evidence from South Africa. Problems and Perspectives in Management.

Njoroge, C. W., & Gathungu, J. M. (2013). The Effect of Entrepreneurial Education and Training on Development of Smalland Medium Size Enterprises in Githunguri Distgrict-Kenya. International Journal of Education and research, 1(4).

Ottih, L.O. (2014). Entrepreneurship: Personality, Process and Enterprise. Port Harcourt, Nigeria: Pearl Publishers.

Pieper M (2014) Entrepreneurial leadership in crowd funded startups and SMEs - A critical incident analysis of entrepreneurs and managers. University of Twente, Faculty of Management and Governance

Pihie L. A. Z. & Sani A. S.A. (2013). Exploring the Entrepreneurial Mindset of Students: Implication for Improvement of Entrepreneurial Learning at University. J. Int. Soc. Res., 2(8): 1-6.

Ross, K.N. (2013). Quantitative research methods in educational planning: Sample design for educational survey research. UNESCO International Institute for Educational Planning. Module.

Sarwoko, E., Surachman, Armanu, & Hadiwidjojo, D. (2013). Entrepreneurial Characteristics and Competency as determinants of Business Performance in SMEs. Journal of Business and Management, 8(3).

Sen, A. (2013). Does Increasing the Market Share of Smaller Firms Result in Lower Prices? Empirical Evidence from the Canadian Retail Gasoline Industry. Review of Industrial Organization, 26(4), 371-389

Shane, S. (2013). A general theory of entrepreneurship: The individual-opportunity nexus. UK: Edward

Shane S (2015). Prior knowledge and the discovery of entrepreneurial opportunities. Organ. Sci., 11(4): 448–469.

Simeyo O, Martin L, Nyabwanga RN, Ojera P, Odondo AJ (2011) Effect of Provision of Micro-Finance on the performance of micro-enterprises: A study of youth micro enterprises under Kenya Rural Enterprise Program (K-REP). African Journal of Business Management 5: 8290-830

Thompson J.L. (2014). The facets of the entrepreneur: Identifying entrepreneurial potential. Manage. Decis., 42(2): 243-258.


  • There are currently no refbacks.