STRATEGIC MANAGEMENT PRACTICES AND PERFORMANCE OF NATIONAL GOVERNMENT AFFIRMATIVE ACTION FUND IN KIAMBU COUNTY, KENYA

Abstract

The general objective of the study was strategic management practices and the performance of the National Government Affirmative Action Fund in Kiambu County, Kenya. The Specific objectives were; to establish the effect of situation analysis on the performance of the National Government Affirmative Action Fund in Kiambu County; to determine the effect of strategy formulation on the performance of National Government Affirmative Action Fund in Kiambu County; to assess the effect of strategy implementation on performance of National Government Affirmative Action Fund in Kiambu County, and to assess the effect of strategy evaluation on the performance of National Government Affirmative Action Fund in Kiambu County. The study was anchored on agency theory, resource-based view theory, and resource dependence theory. The study adopted a descriptive survey design. The target population for the study was 1,000 women 1,500 youths and 500 Persons with Disabilities. The study sample selected was 353 respondents. The selection of the sample for this study was done with the help of the purposive sampling method. Questionnaires helped gather data. The researcher dropped the data gathering tool and later picked them after the respondents had answered the questions. Analysis of quantitative data was done using descriptive statistics which included standard deviation, frequencies and mean. After the gathering of data, the researcher checked for errors and coded them. Statistical Package for Social Sciences (SPSS) software helped in data analysis. The outcome from the research was presented in simple ways such as tabulations, graphical representations and percentages. Inferential statistics such as regression and correlation analysis assisted in deducing whether the association between the variables was positive or negative and how weak or strong, they were. Part of the statistics used the multiple regression model to help provide whether there was an association between strategic management practices and performance of the National Government Affirmative Action Fund in Kiambu County, Kenya. From the findings, the performance of the National Government Affirmative Action Fund is significantly influenced by the strategic management practices employed by the Fund management committee. Strategy formulation constitutes the most influential elements such like the mission and vision of the fund, SWOT analysis that enabled the exploitation of the available opportunities, understanding their strengths as well as their external environment. Given limitation and findings of this study, the researcher recommends that, after evaluation, corrective actions should be instituted for slow areas. The management should lead in the improvement of functional strategies to reach out to all potential clients as well as the office involving the beneficiaries when implementing their plans within the county.

Keyword: Strategic Management Practices, Performance, National Government Affirmative Action Fund, Situation Analysis, Strategy Formulation, Strategy Implementation and Strategy Evaluation.