INFLUENCE OF ORGANIZATIONAL STRUCTURE ON STRATEGY IMPLEMENTATION AMONG FLOWER FARMS IN NAIVASHA, KENYA

Abstract

Organizational structure refers to the formal system of task and reporting relationships that controls, coordinates, and motivates employees so that they cooperate to achieve an organization's goals. This study investigated the influence of organizational structure on strategy implementation among flower farms in Naivasha, Kenya. The specific objectives of the study were to access organizational hierarchical levels, organizational communication, decision-making structures and organization culture management on strategy implementation among flower farms in Naivasha, Kenya. The research study applied a descriptive research design. The target population of this study was the top, middle and low-level management staff of flower farms in Naivasha. The sample was selected from within each group in proportions that each group bears to the study population using Israel method sampling technique. The researcher used questionnaires as data collection instruments for the research distributed through drop and pick later method. Data collected was purely quantitative and was analyzed by descriptive analysis. The descriptive statistical programs such as Statistical Package for Social Sciences (SPSS) Version 24.0 helped the researcher to describe the data and determine the extent used. The researcher used SPSS to generate statistics like percentages, frequencies, means and standard deviations. The findings were presented using tables and charts. The researcher conducted multiple regression analysis to make inferences. Statistical inferences using an ANOVA table indicated that a high reliability was achieved by the data collection instrument with Cronbach’s alpha coefficients. Both tests of significance using ordinary least squares regression and correlation analysis indicated a strong significance amongst the variables as well as when combined against the dependent variable. Hierarchical levels, organizational communication, and decision-making structures had no significance on influence of organizational structure on strategy implementation among flower farms in Naivasha, Kenya. Organization culture had a negative significance influence on strategy implementation among flower farms in Naivasha, Kenya.  This enabled a conclusion to be made that only organization culture all affected the strategy implementation among flower farms in Naivasha, Kenya. Summarily the study recommended that a positive organization culture to be enhance as this would contribute significantly to strategy implementation among flower farms in Naivasha.

Keywords: Organization structure, strategy, strategy implementation, hierarchical levels, organizational communication, decision making structures, organization culture